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IKEA is excited about their new Augmented Reality App coming to iOS 11 with its Stunning Furniture Placement Accuracy


Last Thursday Apple’s CEO Tim Cook said in an interview with Businessweek that he’s so excited about AR that he could scream. He thinks AR will be profound. The very first Augmented Reality demo at this year’s WWDC event from Senior VP of Software Craig Federighi involved placing virtual IKEA furniture on a display table and moving it around while the shadows changed in realtime according to the light shinning on the table. It was an amazing simple demo, not a make believe video.


Cook added in his Businessweek interview that “There are some things that you can already get a vision of. We’ve talked to IKEA, and they have 3D images of their furniture line. You’re talking about changing the whole experience of how you shop for, in this case, furniture and other objects that you can place around the home. You can take that idea and begin to think this is something that…

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