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New Google & Ipsos Generation Z Research Featured at The Marketing to Gen Z Conference

David Kagan

Marketers will gain a stronger insight into how, where and when to market to Gen Z.

Previewing his presentation at the Marketing to Gen Z Conference, July 18, NYC, David Kagan, Marketing Manager, Ads Research & Insights Marketing for Google, said, “Gen Z are mobile natives. We’ll share new research from Google and Ipsos that explores their behaviors, tastes, and wants—from how they spend their time to what defines ‘cool’—which all act as bellwethers of future consumer trends. The brand marketers in the audience will take away a better understanding of what makes Gen Z’s mind tick.”

“This session offers a deep-dive into the…

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